Druk Asia - In The Press

Ed Sheeran Brings Mathematics Tour 2025 to Bhutan

Ed Sheeran is bringing his Mathematics World Tour to the stunning Himalayan kingdom of Bhutan for the country’s first-ever international concert. For one-day only, his concert is happening on January 24th, 2025, at Changlimithang Stadium in Thimphu. To mark the occasion, Druk Asia, Bhutan’s leading travel specialist, is offering two exclusive “Live in the Himalayas” tour packages. These 7-day tours combine Ed Sheeran concert tickets with immersive explorations of Bhutan’s natural, cultural, and spiritual wonders.

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PUBLICATION        : Discoverist.sg

DATE PUBLISHED : December 2024

Catch Ed Sheeran live in Bhutan

This winter, experience the ultimate coolcation as Ed Sheeran brings his “+–=÷x (Mathematics Tour)” to Bhutan, a land where Himalayan landscapes and cultural treasures come together in perfect harmony. On 24 January, 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan. To commemorate this landmark event, Druk Asia, Bhutan’s premier travel specialist has launched two exclusive “Live in the Himalayas” tours to catch the Ed Sheeran concert in Bhutan. These curated departures are “Perfect” for both music and adventure fans to experience Sheeran’s timeless hits in a destination celebrated for its natural beauty, rich culture, and deep spirituality.

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PUBLICATION        : Travel Daily Media

DATE PUBLISHED : December 2024

Himalayan Harmony: Catch Ed Sheeran Live in Bhutan

On January 24, 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan. To commemorate this landmark event, Druk Asia, Bhutan's premier travel specialist has launched two exclusive "Live in the Himalayas” tours to catch the Ed Sheeran concert in Bhutan. These curated departures are “Perfect” for both music and adventure fans to experience Sheeran’s timeless hits in a destination celebrated for its natural beauty, rich culture, and deep spirituality.

Click here to read the full article

PUBLICATION        : Daily Bhutan

DATE PUBLISHED : December 2024

Experience Ed Sheeran's History-making Concert in the Himalayas Through Druk Asia's Bhutan Tour

Ed Sheeran brings his Mathematics World Tour to Bhutan. On 24 January 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan

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PUBLICATION        : Bandwagon

DATE PUBLISHED : December 2024

Discovering the Future of Luxury Travel: An Exclusive Interview with Joni Herison, Founder and Managing Director of Druk Asia

In the world of luxury travel, exclusivity, personalized service, and cultural immersion are the cornerstones of an unforgettable journey. Druk Asia, a leader in luxury travel experiences in Bhutan, has made its mark by offering travelers access to one of the world’s most extraordinary destinations. At the helm of this success is Joni Herison, Founder and Managing Director of Druk Asia, who has reinvented how high-net-worth individuals experience Bhutan. In this exclusive interview, Herison reflects on the evolution of luxury travel, the key to selecting bespoke experiences, and the future of Bhutan as a premier luxury destination. Joining and guiding the conversation is Alexander Chetchikov, President of the World Luxury Chamber of Commerce, whose expertise in the luxury sector has shaped the recognition of excellence for over two decades. Together, they explore the innovation, leadership, and vision driving Druk Asia’s continued success and its distinguished place as the Best Luxury Travel Specialist in Bhutan.

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PUBLICATION        : Luxury Lifestyle Award

DATE PUBLISHED : December 2024

Luxury Travel Elevated: Druk Asia Crowned Best in Bhutan for Bespoke Journeys

The leading luxury travel specialist for Bhutan, Druk Asia, has been officially recognized as the Best Luxury Travel Specialist in Bhutan by Luxury Lifestyle Awards. This award highlights the company’s devotion to delivering exclusive, tailored adventures in Bhutan, offering travelers a combination of comfort, adventure, and cultural immersion in one of the world’s most captivating destinations.

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PUBLICATION        : Luxury Lifestyle Award

DATE PUBLISHED : December 2024

Discover Bhutan Like Never Before with Druk Asia: The Ultimate Luxury Travel Specialist

Founded in 2009, Druk Asia is an official representative of Bhutan’s national carrier, Drukair, and a licensed tour operator in Bhutan, Singapore, and Malaysia. Druk Asia holds a distinguished position in Bhutan’s luxury travel scene. The company’s deep connections with local authorities, accommodation providers, and local communities has earned recognition from Luxury Lifestyle Awards as Best Luxury Travel Specialist in Bhutan.

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PUBLICATION        : Luxury Lifestyle Award

DATE PUBLISHED : December 2024

Druk Asia : Winner of Luxury Lifestyle Award 2024

Founded in 2009, Druk Asia has emerged as a leading Bhutan Travel Specialist, offering bespoke itineraries that unlock the magic of one of the world’s most spiritual and unspoiled destinations. Renowned for its excellence, Druk Asia has earned prestigious accolades, including the 2023 and 2024 TripAdvisor Travelers’ Choice Awards, cementing its reputation for delivering exceptional service and unforgettable, authentic travel experiences.

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PUBLICATION        : Luxury Lifestyle Award

DATE PUBLISHED : December 2024

How A Buddhist Master In Bhutan Changed My Perspective

Coming to terms with unexplained infertility has not been an easy journey for Natasha Amar. But on a trip to Bhutan, time with a Tibetan Buddhist master allowed her to explore meditation, rituals and life’s deeper meanings, leading to a renewed perspective.

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PUBLICATION        : Adventure

DATE PUBLISHED : October 2024

From Ruins to Glory: The Restoration of Lingzhi Yugyal Dzong

The historic Lingzhi Yugyal Dzong, a key fortress along Bhutan’s northern frontier, has been restored to its former glory after being severely damaged by the 2011 earthquake. Lingzhi Dzong was consecrated on 5th October 2024 by the Dorji Lopen of Zhung Dratshang upon completion of the reconstruction, which took nearly seven years.

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PUBLICATION        : Daily Bhutan

DATE PUBLISHED : October 2024

A week-long immersion in Bhutan, the world’s first carbon-negative country

Winding up and down Bhutan's mountains and surrounded by dense thickets of forest, majestic rock faces and glittering rivers, a lifelong city-dweller catches a glimpse of a more enlightened way of life.

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PUBLICATION        : Vogue SG

DATE PUBLISHED : October 2024

The Ultimate Guide to Bhutan's Luxury Experiences: From Hot Stone Baths to Helicopter Tours

Bhutan, with its pristine landscapes, spiritual traditions, and commitment to preserving its cultural heritage, has become a coveted destination for luxury travelers seeking unique, meaningful experiences. From luxury accommodations nestled in scenic valleys to wellness retreats steeped in ancient healing traditions, Bhutan offers a blend of serenity, exclusivity, and spiritual enrichment.

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Luxury Awards Winner: Druk Asia

The Luxuri Awards transcend boundaries, embracing the essence of luxury in its myriad forms. From haute couture to haute cuisine, from luxurious travel destinations to innovative design, these awards showcase a world where every detail is a masterpiece and every moment is an immersion in sophistication.

PUBLICATION        : Luxuri

DATE PUBLISHED : October 2024

Druk Asia awarded Traveler's Choice 2024

Druk Asia is honored to be awarded the Traveler's Choice 2024 by TripAdvisor.
Tripadvisor Travellers’ Choice Awards' Best of the Best “Things to Do” is a definitive guide to unforgettable bookable travel activities and excursions.

Check out all the reviews and guests' experiences with Druk Asia.

PUBLICATION        : Trip Advisor

DATE PUBLISHED : June 2024

5 best spiritual exploration and wellness experiences in Bhutan

An ancient land of unrivalled beauty and deep spiritualism, a vacation to Bhutan is highly sought after for its unforgettable spiritual experiences, and eye-opening interactions with Bhutan’s welcoming people. Synonymous with colourful prayer flags and snow-capped mountain ranges, this landlocked nation with a population of about 740,000 is dedicated to facilitating quality experiences and providing good hospitality to its visitors. Bhutan emphasises both external journeys to discover its rich history and vast landscape, and internal journeys led by a variety of wellness and spiritual experiences.

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PUBLICATION        : Now Boarding by Changi Airport

DATE PUBLISHED : May 2024

5 exhilarating Bhutan adventures for a once-in-a-lifetime journey

What most of us don’t realise is Bhutan is a captivating destination for one-of-a-kind adventures where the fusion of tradition and exhilaration conjures an experience unlike anything else. Engage in high-altitude marathons that challenge your endurance, explore mountain treks that bring you through some stunning sceneries, or indulge in the luxurious glamping accommodations that provide a perfect blend of comfort and nature. Whether you are a trailblazer or a cultural enthusiast, Bhutan has something for everyone!

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PUBLICATION        : Now Boarding by Changi Airport

DATE PUBLISHED : February 2024

Unconventional Destinations To Add To Your Bucket List, According To Avid Travellers

Tracy Phillips has built a career around an intense preoccupation with culture, creativity, causes, and cultivating communities. Her programming and advocacy agency, aptly named Ppurpose, has produced passion projects like Deeply Curious Co—a page and community dedicated to helping people on their self-discovery and wellbeing journey—and Group Therapy—purposeful, spirited community events that encourage people to learn, be, celebrate, and grow.

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Or download the pdf here

PUBLICATION        : Bazaar SIngapore

DATE PUBLISHED : January 2024

5 uniquely local gems you can’t miss on your first trip to Bhutan (including food!)

Bhutan is probably most famous for its Gross National Happiness Index. Instead of only focusing on economic metrics, Bhutan measures its success by its people’s collective happiness and well-being. Due to policies that prioritise low-impact tourism, you’ll never run into large tour groups or get stuck in a queue for photos here. These recommendations for exploring the kingdom’s deep cultural heritage, distinctive cuisine, and arresting natural beauty ought to catapult it to the top of your travel wishlist.

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PUBLICATION        : Now Boarding by Changi Airport

DATE PUBLISHED : December 2023

Embark on a transcendent journey: Discovering Bhutan’s well-being paradise

In a world filled with stress and fast-paced living, it’s no wonder that more and more people are seeking respite from their hectic lives. One destination that has gained recognition as a top choice for well-being holidays is the enchanting kingdom of Bhutan.

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Or download the pdf here

PUBLICATION        : The Vent Machine

DATE PUBLISHED : July 2023

Druk Asia awarded Traveler's Choice 2023

Druk Asia is honored to be awarded the Traveler's Choice 2023 by TripAdvisor.
Tripadvisor Travellers’ Choice Awards continue with Best of the Best “Things to Do” - a definitive guide to unforgettable bookable travel activities and excursions.

Click here to see the detail article

AWARDED BY        : Trip Advisor

DATE AWARDED : June 2023

Seb and Max’s 8 Great Things for Kids to Do in Bhutan!

T+L Kids heads to everyone’s favorite bucket list destination, Bhutan, and finds a plethora of awesome activities and adventures to entertain children. Seb and Max share their 8 favorite here… and we have a feeling you should look out for more in the future because these boys cannot wait to get back to Bhutan.

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Or download the pdf here

PUBLICATION        : Travel Leisure

DATE PUBLISHED : April 2023

TRavel + Leisure : On Spirituality and Snowball Fights in Bhutan

I hear Bhutan is a Lemurian place,” comments a friend of mine over afternoon tea, in response to all my stories from my recent adventure. “It’s accessible only to those who are truly meant to go there.” Lemuria, legend says, is a mystical city lost to the depths of the ocean and believed to have been the home of highly evolved, enlightened citizens.

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Or download the pdf here

PUBLICATION        : Travel Leisure

DATE PUBLISHED : February 2023

THE KINGDOM OF BHUTAN WILL SOON BE MUCH MORE EXPENSIVE TO VISIT. THAT MIGHT BE A GOOD THING

Druk Asia was once again recognized as an industry leader to be interviewed by Travel+Leisure SEA about Bhutan Tourism new bold move to redefine High Value Low Volume Tourism

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Or download the pdf here

PUBLICATION        : Travel Leisure

DATE PUBLISHED : August 2022

Off the beaten Track | Bookings surge at travel companies offering niche tours

Channel News Asia visited Druk Asia office in mid May 2022 to understand how Druk Asia is preparing for the reopening of travel to Bhutan.

Bhutan had closed her borders on 6th March 2020 and while Druk Asia still had a MICE group and other private groups in Bhutan. Though the country was one of the very first to full vaccinate most of her population, Bhutan is still preparing for the full reopening of tourism.

Catch up with the latest travel measures and advisory to Bhutan by visiting Druk Asia Covid-19 update page.

Click here to see the video

PUBLICATION        : CNA

DATE PUBLISHED : May 2022

Paying It Back

Joni Herison, managing director of Druk Asia — one of the biggest Bhutan-accredited travel agencies specialising in Bhutan tours — actively gives back to the kingdom through charity works.

Click here to find out more about how Druk Asia gives back to the Bhutanese society

PUBLICATION        : PRIORITY

DATE PUBLISHED : March 2022

BBC The key to Bhutan's happiness

As the Kingdom of Bhutan opens its borders, a Buddhist monk shares his secrets for understanding the nation's unique approach to happiness. "Happiness is the concern of everyone," said His Eminence Khedrupchen Rinpoche. "Whether or not you acknowledge it, this is the purpose of every human being." The Fifth Reincarnate and head of the Sangchen Ogyen Tsuklag Monastery in Trongsa, Bhutan, Rinpoche knows all about the pursuit of happiness. Ascending to his position at the age of 19 in 2009, he was one of the youngest ever Rinpoches (spiritual master) in Bhutan at the time. Now 31, he has dedicated the last 12 years of his life to teaching the world about Buddhist principles and how they can be applied to make life happier every day, regardless of one's culture or religion.

Click here to see detail article
Or download the pdf here

PUBLICATION        : BBC

DATE PUBLISHED : September 2021

Authentic travel experiences are hard to find

Colorful prayer flags flutter auspiciously across snow-capped ranges. Good intentions float through breathtakingly rugged terrain. Like the centuries-old fortresses (dzongs) and monasteries (lakhangs) that shine flecks of white and gold against the verdant foothills of the Himalayas, Bhutan — which means the Land of the Thunder Dragon — is steeped in mystery.

Enveloped by the Indian plains to the south and the mountainous Tibetan regions of China to the north, the country is naturally — and intentionally — isolated. The perilous landing at Paro International Airport could be considered barrier enough, with only eight pilots in the world trained to maneuver the soaring ridges that surround the valley.

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Or download the pdf here

PUBLICATION        : CNBC

DATE PUBLISHED : May 2020

Une expérience authentique en Asie

Des drapeaux de prière colorés flottent de manière auspicieuse sur des chaînes enneigées. Les bonnes intentions flottent sur un terrain à couper le souffle. Comme les forteresses centenaires (dzongs) et les monastères (lakhangs) qui brillent de mouchetures de blanc et d'or contre les contreforts verdoyants de l'Himalaya, le Bhoutan – qui signifie la Terre du Dragon du Tonnerre – est imprégné de mystère.

Enveloppé par les plaines indiennes au sud et les régions montagneuses tibétaines de Chine au nord, le pays est naturellement – et intentionnellement – isolé. L'atterrissage périlleux à l'aéroport international de Paro pourrait être considéré comme une barrière suffisante, avec seulement huit pilotes dans le monde formés pour manoeuvrer les crêtes en flèche qui entourent la vallée.
Un jeune homme bhoutanais regarde la capitale du Bhoutan, Thimphu, alors que le soleil du petit matin éclate à travers les nuages.

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PUBLICATION        : News24

DATE PUBLISHED : May 2020

Why does Bhutan call itself the 'happy kingdom' – and is it really worth a US$250-a-day tourist tax to visit?

Figures wrapped in swathes of saffron and scarlet shuffle soundlessly through steep stairways blackened by 500 years of soot from incense and yak-butter lamps at Gangtey Goemba. Young monks and nuns from other temples in western Bhutan have gathered here for a special ceremony.

One of them is 21-year-old Kuenzang Sangay Rangdrol. If not for the additional colours he wore and the onslaught of locals walking up to him for a blessing, he would have blended in with the other monks. Kuenzang was revealed to be the seventh Rinpoche reincarnate of Rinpoche Bhumthang Shrumstrang when he was five years old. (A Rinpoche is an honorific term meaning “precious one”). He is one of over 3,000 venerated rinpoches in a country of 700,000.

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Or download the pdf here

PUBLICATION        : South Morning China Post

DATE PUBLISHED : February 2020

Travelling to Bhutan: How to go on a spiritual pilgrimage in the happiest place on Earth

Known as the "Land of the Thunder Dragon", Bhutan is a country like none other. With its majestic natural landscapes, numerous traditional festivals, and many of its significant historical landmarks dating as far back as the 1700s still intact, Bhutan's cultural authenticity is unsurpassed. To maintain its unspoiled terrain and social cohesiveness, Bhutan has put in place a reputed sustainable tourism strategy that focuses on high value and low-impact tourism. All visitors — except those from India, Bangladesh, and Mauritius — have to pay a daily tourist tariff of US$250, which can be offset by hotel accommodation and the fees for the compulsory guide that all tourist groups must travel with while in the country.

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PUBLICATION        : BURO

DATE PUBLISHED : January 2020

No worry, no hurry: Discover Bhutan's homestays, astrology readings and social enterprises

BHUTAN - Dzongs top the itinerary in most cities on Bhutan's burgeoning tourist circuit, and for good reason too. They are dramatic structures - former military fortresses with towering walls that encircle a network of temples, monks' living quarters and government offices today. Monks and civil servants cross the same courtyards; elaborate murals adorn walls and doorways and there are floor-to-ceiling prayer wheels.Built in 1637, Punakha Dzong in the valley town of Punakha rises impressively from the banks of the Pho Chu and Mo Chu rivers.Paro Dzong, dubbed "fortress of a heap of jewels", offers panoramic views of Paro township. And Tashichho Dzong, located in the capital Thimphu, has been the seat of Bhutan's government since 1952.

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Or download the pdf here

PUBLICATION        : National Tahiland

DATE PUBLISHED : December 2019

Bhutan now regarded as a winter destination for many to escape to during school holidays

For travellers based in Singapore, Malaysia and Indonesia, December seems to be a popular month to visit the landlocked country in the eastern Himalayas. Druk Air Singapore reports that 17% of the year’s bookings for Singapore to Paro flights are for travel in December. In response to the demand, Druk Air, Royal Bhutan Airlines is adding one weekly flight from Singapore to Paro and Paro to Singapore in December 2019 and December 2020. These additions bring the total number of weekly return flights to three, and an increase of 464 seats in total each way for the 4 hour 45 min flight (with a 40-min refueling stop at Guwahati).

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Or download the pdf here

PUBLICATION        : Luxury Asia

DATE PUBLISHED : November 2019

Liza Tripsget, Optimal itinerary for 4 Days in Bhutan

Is Bhutan worth the price tag to travel to? According to Liza, who has seen 90+ countries, “you aren’t just paying US$200-$250 per person per day for nothing – you get a very good tour car, a guide and a driver, all meals and all hotels included. If you don’t buy souvenirs and don’t tip anyone, you can leave the country without spending a cent more!”

Read more at the following page: https://tripsget.com/itinerary-for-4-days-in-bhutan-in-november-punakha-tigers-nest/
Or download the pdf here

PUBLICATION        : TripsGet

DATE PUBLISHED : October 2019

The Star, Malaysia, Ode to Happiness

For many, a trip to Bhutan isn’t just a spiritual one, but a chance to rediscover the joys of a simple life. Join The Star reporter, Melody, as she slowly warms to the effect of absolute calm and happiness the Kingdom brings, the little epiphanies while trailing Khedrupchen Rinpoche, satisfies her curiosity on whether Bhutanese men wear pants under their gho (read to find out!), and the real side of the Kingdom’s youths tourists wouldn’t normally see.

Click here to see detail article
Or download the pdf here

PUBLICATION        : The Star

DATE PUBLISHED : October 2019

Joy division: Bhutan is where you go to find your happiness

“What a beautiful place ... so peaceful. We’re so lucky,” says Khedrupchen as he carefully walks along the trail in the forest. He has two minders with him, and though they keep their distance, you can tell that they also watch his every move, holding his arm when crossing a stream, warning him of cow pats on the road and so on. The Rinpoche is only 29 years old, but speaks like a man beyond his years and has the kind of demeanour one would expect from a Buddhist leader such as himself. After all, he is known as the fifth reincarnation of Khedrup Jigme Kundrol, one of the most respected masters of Buddhist teachings in Bhutan.

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PUBLICATION        : The Star

DATE PUBLISHED : October 2019

Be blown away by Bhutan, Lonely Planet's best place to visit in 2020

With all visitors required to pay a daily fee to be in the incredible kingdom in the Himalayas, it delivers on exclusivity.
On top of its low impact tourism policy, Bhutan is already carbon neutral but also plans to be the first fully-organic nation by next year, making it the perfect time to plan a holiday there.
For travellers based in Singapore, Malaysia and Indonesia, December is a popular month to visit the landlocked country in the eastern Himalayas.

Click here to see detail article

PUBLICATION        : The Newpaper

DATE PUBLISHED : October 2019

Bangkok Post, Bhutan: Your field guide to happiness

“Rejuvenate mind, body and spirit in the Land of the Thunder Dragon,” the article begins – a very common phrase we repeatedly hear from all our happy travellers when they return. If you want a blow-by-blow account of the flight in (she describes the views), major attractions to visit, which hotel to pamper yourself at, local cultural norms and folklore, Bhutan’s revered fertility temple, and practical how-to-get-there tips – this article is it.

Link: https://www.bangkokpost.com/life/social-and-lifestyle/1750479/discover-bhutan-your-field-guide-to-happiness

PUBLICATION        : Bangkok Post

DATE PUBLISHED : September 2019

Derek Low, What it’s like in the World’s happiest country

The blogger told his 60,000 readers about visiting the last “Shangri-La”, calling Bhutan “the poster child of sustainable development” and referred the King of Bhutan as “the Elvis Presley of Asia”. Read about our guest’s 7-day Bhutanese adventures as he seeks out the mystical country before the world descends…plus all the fun facts he learnt (e.g phallics & TV bans).

PUBLICATION        : Derek Low

DATE PUBLISHED : August 2019

Bel Around The World, A 7-Day Itinerary

In just 1 week, popular Singaporean blogger Isabel Leong managed to fall in love with the Kingdom to the point of sharing not two or three, but five ways to best explore The Land of the Thunder Dragon! Discover what kind of cuisine to expect on your first trip in; 10 surprising souvenirs to take home; which temple to visit to increase fertility chances; a look at the colourful Punakha Tshechu; and useful summary on How to prepare for your Bhutan trip. Want a quick idea of how a 7-Day Bhutan tour might look like? Check out her video below.

Link: https://www.belaroundtheworld.com/category/asia/bhutan/

Youtube: https://www.youtube.com/watch?v=JbjSTTV7H00

PUBLICATION        : Bell Around the World

DATE PUBLISHED : August 2019

Lydiascapes, 21 Tips and Things to do in Bhutan

The Singaporean blogger made her maiden trip to Bhutan, and in 5 days came up with 21 things she discovered about exploring the Kingdom (we think it’s testament to how varied the experiences can really be!). From the various seasons to consider flying in, a roundup of some of the more popular treks, river rafting, Bhutan’s national sport, to a sample breakdown of how you can ask Druk Asia’s agents to plot your itinerary – click below to begin planning your trip!

Link: https://www.lydiascapes.com/bhutan-seasons-itinerary-activities-packages/

PUBLICATION        : LydiaScapes

DATE PUBLISHED : July 2019

The Petite Wanderess, Bhutan – After two trips

Blogging under The Petite Wanderess moniker with a focus on wellness and lifestyle, Kristine made her third trip to Bhutan in June 2019, and came back with “a somewhat bigger picture of this country”. Here are just some reasons shared on why Bhutan deserves more than ‘a bucket-list-one-time-trip”: The truth about how the Kingdom views marriage and divorce; what “too blessed to be stressed” really looks like; you don’t need to be a city person to behave like a civilised person.

Read her other 2 Bhutan journeys here

Link: https://thepetitewanderess.com/bhutan-people-culture/

PUBLICATION        : The Petite Wanderess

DATE PUBLISHED : June 2019

Devinder Maan, Seniors Scaling the Tiger’s Nest

Fun fact: Did you know of the many guests who’ve scaled the majestic Tiger’s Nest – a fair group of them are seniors? Here are just some of our travellers’ reviews on Tripadvisor and Facebook. What about a testimony of not only hiking the famous Taktsang after age 50, but also with underlying asthma? Yes, it is possible and Team Druk Asia’s right here to help – read Devinder Maan’s story here.

PUBLICATION        : Fabulous Fifty Five

DATE PUBLISHED : May 2019

AUGUSTMAN, Biking in Bhutan

IT IS BETTER TO TRAVEL WELL than to arrive, so the saying goes. It was what influenced Scott A. Woodward’s 10-day journey across The Land of the Thunder Dragon on two wheels. We chatted with the award-winning photographer about his incredible bike ride across Bhutan.

Read more at the following page: AUGUSTMAN, Biking in Bhutan

PUBLICATION        : AUGUSTMAN

DATE PUBLISHED : April 2019

Conde Nast Traveler, How Bhutan Avoids Being Overrun by Tourists

Believe it or not, this is a package tour. You walk down a dirt trail, past rice paddies, stupas, and colorful prayer flags, toward a charming little hillside village. Your guide is a Bhutanese local in his early thirties, who shows you the wooden homes with their hand-painted wall murals of ornate Buddhist symbols. He bumps into his friend, a homeowner—and before you know it, you’re chatting inside his living room and sipping yak butter tea. Later on, he takes you to the local Buddhist monastery, where the air is thick with incense smoke and chanted mantras. Then you go shopping—in an outdoor riverside market where nobody hustles you for money. This trip feels like a personal visit to a local friend, in a place that seems to regard you—the foreign tourist—with a refreshing kind of innocence. And it’s nothing like the pre-planned, cookie-cutter experience that’s handed out to busloads of tourists elsewhere.

Read more at the following page: https://www.cntraveler.com/story/how-bhutan-avoids-being-overrun-by-tourists

PUBLICATION        : Conde Nast Traveler

DATE PUBLISHED : March 2019

Slow journeys to savour for busy folks

Mr Joni Herison, marketing director of Druk Asia (www.drukasia.com), a Bhutan travel specialist, helps those in demanding jobs reconnect with themselves. Druk Asia has seen a sharp increase in bookings in its treks, which last between three and six nights, from 2017 to last year. Of such bookings, 30 per cent came from Singaporeans. Two-thirds of the participants were high-flying career women in their 30s to 40s.

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PUBLICATION        : Straits Times

DATE PUBLISHED : March 2019

The Soup Spoon: Kingdom culture, community, cuisine

Did you know that for many of Druk Asia’s travellers, Bhutan is the home they can’t help but keep returning to time and again – such as the founders of Singapore’s very own The Soup Spoon? They visited Bhutan for the first time in February 2014, again the next year, and once more last year in 2019. Each time, the foodie-loving couple never failed to find inspirations for new soups based on Bhutanese cooking style and ingredients.
But it’s more than just native food that won their hearts – the couple has created a in-depth photojournal featuring “a special curation of the photos we took in our three trips, showcasing Bhutan’s culture, community, cuisine and how easy it is to choose good in this happy country!”

Plus, read our interview here with Anna (including the easiest Bhutanese dish you can make yourself)

Link: http://thesoupspoon.com/etc/BhutanUnfiltered%20_Journalr.pdf

PUBLICATION        : The Soup Spoon

DATE PUBLISHED : February 2019

I went to Bhutan on a holiday and ended up marrying my guide

While it may sound sensational and out of the world, every word of it is true: I did go to Bhutan for a one-week solo trip and I did end up marrying my Bhutanese tour guide. Ever since word got out about our romance, we've had many people commenting that our story was a "fairy tale", a "K-drama", "almost like a movie", and that we are both very lucky and are made for each other. While I do agree that we are indeed lucky (as I will highlight reasons why) and yes, possibly made for each other because of how our attitudes, personalities and outlook on life are so similar, somehow I just don't know where the fascination with our love story begins: Is it because it's part of the whole narrative of how Bhutan is "mysterious" and "out of this world", and hence marrying a Bhutanese equates to marrying into an exotic Himalayan country that's almost unheard of and rarely travelled to?

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PUBLICATION        : Straits Times

DATE PUBLISHED : December 2018

Portfolio, SPECIAL REPORT - Bhutan Beckons

Flying into Bhutan calls to mind scenes from Hollywood movies where the protagonist arrives at a fictional location like Wakanda in Black Panther or perhaps Themyscira in Wonder Woman. While on the Drukair flight, I immediately knew that we were approaching the Land of the Thunder Dragon because the cabin lights were suddenly dimmed, traditional Bhutanese music started playing, and all of a sudden, the small aircraft skillfully maneuvered through a breathtaking, but dangerous, Himalayan mountainscape. It’s dramatic, for sure, especially since landing in Paro airport is considered to be one of the most difficult in the world – just ask the eight pilots who are qualified to land there.

Read more at the following page: http://www.portfoliomagsg.com/article/bhutan-beckons.html

PUBLICATION        : Portfolio

DATE PUBLISHED : September 2018

SG Travellers, Moments in time

I GAZED forlornly out of the plane window, but there was no sight of the world’s rooftop. Instead, humongous cotton-candy clouds enveloped us. As they began to obscure what remained of the azure sky, green patches peeped through from down under. Gradually, a vibrant sea of undulating hills revealed themselves. Our hitherto uneventful descent into Bhutan then made a plot-turn. We gingerly navigated some bulbous hillocks, coming so close to cliff sides that the plane’s wing tips seemed to high-five hysterically waving trees. My heart was racing, but I took comfort that others — like me — were grasping their armrests involuntarily. Following one graceful bank to the left, our skilful pilot made a perfect morning touchdown in Paro’s gorgeous sun-kissed valley.

Read more at the following page: https://www.sgtravellers.com/travel-article/moments-in-time/8299/1

PUBLICATION        : SG Travellers

DATE PUBLISHED : March 2018

Singapore film-makers explore Bhutan at crossroads of tradition and modernity

The Buddhist kingdom, often called the last Shangri-La, is a Himalayan gem with its dramatic landscapes and a deep sense of culture and tradition. Equally fascinating is the country's focus on the Gross National Happiness indicator instead of the more commonly used Gross Domestic Product as a measure of its success. Exploring Bhutan at the crossroads of modernity and tradition is the crux of The Happiness Revolution, a documentary by Singapore production company Xtreme Media, one of the shortlisted finalists of the South-east Asia Film Financing Project Market in 2015.

Click here to see detail article

PUBLICATION        : Straits Times

DATE PUBLISHED : August 2017

ASIA 361, Druk Asia - Discover Breath-taking Bhutan Travel Fair

In a travel fair held at ION Orchard from 18-30 October 2016, Druk Asia gave a glorious display of Bhutanese culture through the works of a National Geographic photographer – Cyril Jazbec. There were also live demonstrations of Bhutanese loom weaving and visitors also got to don the national dress of Bhutan for photo-taking sessions. Another highlight of the travel fair is the sampling of Bhutanese culinary delights. The event was a great success as visitors got a sweet taste of the ‘happiness’ of Bhutan.

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PUBLICATION        : ASIA 361

DATE PUBLISHED : October 2016

Zaobao, Priceless Happiness

Managing Editor of ZB, Dr Ng King Kang, wrote that ‘Before setting foot into Bhutan, I had never shed tears at the end of any trip.’ His poignant statement is a reflection of his life-changing trip to Bhutan which brought him back to a world where for once, he could really ‘say hello again to that long-lost feeling of sincerity and relaxation’. Having been so used to a fast-paced, urbanised life in Singapore where everywhere you turn, crowds of people are glued to their phones, the relaxed atmosphere in Bhutan where people still interact with warmth and honesty is a stark contrast. Dr Ng recommends Bhutan as the paradise which one can ‘seek out the utopias’ that reside within our hearts.

PUBLICATION        : Zaobao

DATE PUBLISHED : October 2016

Mashable

Druk Asia was humbled to be featured in Mashable in an article titled The places you'll go by Jessica Plautz
Excerpt
"The Buddhist kingdom of Bhutan doesn't get as much attention as Nepal, making it a great destination for people who are more interested in seeing another way of life than having everything according to what they're used to. Hillside monasteries on the eastern edge of the Himalayas can be difficult to reach, but that makes them all the more rewarding to experience.
Bhutan ascribes to a tourism philosophy of low volume, high quality — meaning fewer tourists, and a more authentic experience for those who venture here. Of course, that experience comes at a cost: Booking a trip to Bhutan involves using an approved tour company, like Druk Asia, and accepting that travel in the kingdom will be according to official guidelines."

Read more at the following page: https://mashable.com/2016/01/03/where-to-travel-2016/#7.ci8Hpegkq4/

PUBLICATION        : Mashable

DATE PUBLISHED : January 2016

Her World Plus & Female Brides

Explore Bhutan's charm as featured in Her World Plus and Female Brides with Druk Asia. Discover romantic destinations, cultural highlights, and unique travel experiences in the Land of Happiness.

PUBLICATION        : Singapore Press Holding

DATE PUBLISHED : September 2015

The Sunday Times, Floating Over Bhutan

Discover a novel new way to experience the exotic Kingdom of Bhutan with Martin Fletcher. Flying with a hot air balloon, he gazed at the beautiful landscapes of the Phobjika Valley, gold-roofed temples, charming white stupas, colourful prayer flags, quaint Bhutanese villages and yaks grazing in the verdant green fields. A truly unique way to savour the scenic beauty of Bhutan.

Click here to see detail article

PUBLICATION        : The Sunday Times

DATE PUBLISHED : August 2015

Stuff New Zealand & Traveller Australia

Michael Gebicki travelled to Bhutan with one question in mind. Why do travellers visit Bhutan? It is not the cheapest country in the world to visit given the minimum tariffs levied. Yet, Bhutan has a strange draw for these visitors. He wrote about his trip in Stuff New Zealand and Traveller.com.au

PUBLICATION        : Stuff New Zealand & Traveller Australia

DATE PUBLISHED : July 2015

Today Online, Bhutan in High Spirit

Bryan Fernandez visited Bhutan to investigate for himself if Gross National Happiness is just a marketing gimmick. He found an enchanting country where myths and legends are blurred and traditions are pretty much still alive; they form the fabric of what it means to be a true Bhutanese.

Read more at the following page: http://www.todayonline.com/lifestyle/travel/bhutan-high-spirits

PUBLICATION        : Today

DATE PUBLISHED : July 2014

8 DAYS, Travelling with Georgina Chang

Mediacorp Radio’s DJ Georgina Chang who is a globe-trotter, highly recommended Bhutan as a place that must be visited once in a lifetime. She says, “It’s a must-see and must-experience place. The scenery is pure and the vibe is positive. All my friends and I returned home really feeling happy and at peace.”

PUBLICATION        : 8 DAYS

DATE PUBLISHED : July 2014

IS Magazine, Mountains of the Mind

Mention Bhutan and the first thing that comes to mind is the legendary Tiger’s Nest. Ric Stockfis offered new insights into interesting alternatives which you can opt to add to your itinerary of dzongs (monasteries) and tschechus (festivals). Discover up-and-coming Bhutanese artists and their contemporary artworks at VAST (Voluntary Artists’ Studio, Thimphu).

Click here to see detail article

PUBLICATION        : IS MAGAZINE (SG MAGAZINE)

DATE PUBLISHED : April 2014

National Geographic

Discover Bhutan through the lens of National Geographic. Explore captivating stories, stunning visuals, and unique insights into the culture, landscapes, and traditions of the Land of Happiness.

PUBLICATION        : National Geographic

DATE PUBLISHED : January 2014

I-S Magazine, The Away Team - Our Pick for the Region’s Hottest Travel Destinations for 2014

An article which graced the new year of 2014, Lauren Jade Hill advocated the wondrous Kingdom of Bhutan as Asia’s hottest travel destination. She highly recommended Paro as an amazing place to discover the history and heritage of Bhutan, especially the ‘Spiceroads’ bike tour which leads travellers through 190km of enchanting forests and valleys.

Click here to see detail article

PUBLICATION        : I-S MAGAZINE

DATE PUBLISHED : January 2014

Today Online, Blissful Bhutan

Trixia Carungcong was mesmerised by Bhutan's natural beauty and its tales of magic and mysticism. Bhutan was opening up to the world, but it was still protecting its past by imposing a minimum daily tariff on tourists. Direct flights between Singapore and Bhutan would open it up further but it is hoped that Bhutan will continue to be able to lull you into a deep sense of peace.

PUBLICATION        : Today Online

DATE PUBLISHED : September 2013

Lonely Planet, 10 EASY TRIPS - BHUTAN

Natalie Joy Lee recommended Bhutan as one of the ideal destinations for the article ‘10 EASY TRIPS’. She extolled the charms of this magical kingdom, highlighting the merits of visiting between Spring and Summer. This is possibly the best time of the year to feast your eyes upon never-ending fields of glorious blossoms and lush greenery. To save yourself time and hassle, DrukAsia will take care of everything to make your trip a truly memorable one.

Click here to see detail article

PUBLICATION        : Lonely Planet

DATE PUBLISHED : July 2013

The Sunday Times, Tapestry of Celebration

“Witness the tradition, culture and faith of the Bhutanese during their colourful festivals,” writes Maria Almenoar who went to Bhutan on a trip organised by Druk Asia. She thinks that the best time to visit Bhutan is during a tshechu (festival). She gave an enticing account of her experiences of the mesmerising mask dances she had seen in Bumthang and other sites worth visiting in this enchanting eastern district in Bhutan.

PUBLICATION        : The Sunday Times

DATE PUBLISHED : July 2013

BBC Fast Track

Druk Asia hosted Carmen Roberts of BBC Fast Track over one week from 23rd June 2013. We provided BBC with a guide, transportation and filming permits. Carmen stayed in Uma Paro, Uma Punakha and Taj Tashi.

Read more about her exciting coverage and watch her video here: https://www.drukasia.com/news/latest/bbc-fast-track-visits-bhutan/

PUBLICATION        : BBC

DATE PUBLISHED : June 2013

SG Travellers Bon Voyage, Land of Happiness

Simon Tan discovered the Bhutanese’s secret to happiness as he sheds his worries and explored the gems of this peaceful country. From Paro to Punakka, he painted the exotic beauty of Bhutan with words to convince the readers to set foot in this magical kingdom.

PUBLICATION        : THE STRAITS TIMES-SG TRAVELLERS BON VOYAGE

DATE PUBLISHED : April 2013

Robb Report, Days of Thunder

‘Bhutan’s isolation is precisely what makes it so appealing to high-end tourists,’ writes Shamilee Vellu. Looking to get away from it all? This peaceful Kingdom which is associated with GNH – Gross National Happiness is the perfect answer. Even celebrities like Leonardo Di Caprio and Pirates if the Caribbean’s Keira Knightly were spotted to have sought moments of tranquility in this spellbinding kingdom.

PUBLICATION        : Robb Report

DATE PUBLISHED : February 2013

Her World, Kingdom in the Clouds

Jacyln Lim listed out 8 must-dos in the Kingdom in the Clouds. The list included shopping along Norzin Lam, visiting Punakha Dzong, drinking beer in one of the drayang, discovering phallic paradise, clubbing in Paro, climbing Tiger's Nest and checking into one of the five stars luxury hotels in Bhutan

PUBLICATION        : Her World

DATE PUBLISHED : January 2013

The Business Times, Paradise in Transition

Jaime Ee visited Bhutan with Druk Asia in 2012. She interviewed fours local heroes; Queen Mother Ashi Dorji Wangmo, a local singer, a British monk and the future Prime Minister of Bhutan,Tshering Tobgay(then an opposition leader). She wanted to learn how was Bhutan going to manage its economic development without losing its soul in the process. She discovered the role of NGOs and how Bhutanese viewed the Gross National Happiness.

PUBLICATION        : The Business Times

DATE PUBLISHED : December 2012

August Man, Bhutan Diary by Juliana Chan

When offered an assignment to the enigmatic Kingdom of Bhutan, Juliana Chan grabbed it right away and had no regrets. The therapeutic trip to this tranquil land brought her close to Mother Nature which calmed her soul. DrukAsia’s guides enlightened her with their excellent knowledge of Bhutan’s rich culture and heritage.

PUBLICATION        : AUGUST MAN

DATE PUBLISHED : December 2012

Travel+Leisure, Heavenly Kingdom by Christopher Kucway

A maiden trip to the enchanting Kingdom of Bhutan inspired Christopher Kucway to do some soul-searching about life. “Everything is as temporary as the elaborate mandalas created by monks,” he wrote. Christopher’s short but sweet visit made him cherish every single moment in this Shangri-La and he calls it ‘a gift’ to be able to experience Bhutan once in a lifetime.

PUBLICATION        : TRAVEL+LEISURE

DATE PUBLISHED : December 2012

Prestige, If you're happy and you know it

Low Yit Leng, Prestige's Editor, found Bhutan refreshing! The air was clean and the country was serene. The minimum tariff lent a sense of exclusiveness. The lack of hassling from touts and pre-travel arrangements were a welcome change for this frequent jetsetter.

PUBLICATION        : Prestige

DATE PUBLISHED : October 2012

The Pursuit of Gross National Happiness.

Explore Bhutan with insights from Lonely Planet and Druk Asia. Discover expert travel tips, cultural highlights, and must-visit destinations in the Land of the Thunder Dragon.

PUBLICATION        : Lonely Planet

DATE PUBLISHED : September 2012

Timeout Singapore, Welcome to Bhutan

Lester Ledesma visited Bhutan to cover the essentials of Bhutan; what would you cover if you just have a week? His short trip brought him to Thimphu, Punakha, Gangtey and Paro. You can follow his steps by reviewing our 7-days Essential Bhutan Itinerary.

PUBLICATION        : Timeout Singapore

DATE PUBLISHED : September 2012

Pioneer, Achieving Greater Heights by Tan Guan Wei

Six servicemen from the Office Cadet School (OCS) trekked 100km and ascended the 4416m tall Mount Jumolhari with the invaluable guidance of DrukAsia’s competent trekking guides. For some parts of climb, they even had to tackle a steep slope with bare hands but the stunning scenery of the surroundings melted their fatigue away. The challenge was part of the Singapore Armed Forces Adventure Training Award’s aim to foster leadership and team spirit.

PUBLICATION        : PIONEER

DATE PUBLISHED : September 2012

Mysterious and Magical

Malcolm Mcleod visited Bhutan and found it to be such a majestic, mystical and magical country. Follow his adventures as he discovered locally brewed alcohol and the differences between all the valleys in Bhutan. He was hosted by Druk Asia, Aman, Uma Paro and Meri Puensum. Malcolm was in Bhutan as part of our joint effort to promote the Singapore-Bhutan flight.

PUBLICATION        : Strait Times

DATE PUBLISHED : August 2012

Lian He Zao Bao

PUBLICATION        : Lian He Zao Bao

DATE PUBLISHED : August 2012

Dances with Deities by Ian Seldrup

Ian Seldrup discovered the festive joys of the Bhutanese as they celebrate their fascinating tschechus (festivals) with flamboyant dances. Witness the unfurling of the sacred thongdrel (a large religious appliqué), believed to cleanse the soul of sins and endow the viewers with blessings. See a list of vibrant festivals lined up throughout the year on a timeline in his article.

PUBLICATION        : AsiangeoPASSPORT.com

DATE PUBLISHED : April 2012

Geographical, Festival of Flight

Explore Bhutan's fascinating geography, culture, and environment through features by Geographical magazine. Discover insights into the Land of the Thunder Dragon with Druk Asia.

PUBLICATION        : Geographical

DATE PUBLISHED : September 2011