Bhutanese Red Rice is a whole grain.

Recent medical research has indicated that the regular consumption of whole grains helps maintain healthy weight, improves cholesterol levels, lowers blood pressure and reduces the risk of heart disease, type 2 diabetes, and even certain cancers.

White rice undergoes a refining process that removes the most nutritious parts of the grain. But Bhutanese Red Rice is harvested to retain both the bran (fibre-rich outer shell of the grain) and the germ (vitamin-rich inner seed of the grain).